In 1896, for his Sunday night services, Sheldon thought he would write a story, which would continue one chapter a week, about various persons who applied "What would Jesus do?" to their lives. Sheldon was soon preaching to a packed crowd. When the story was over, it was published in the Advance, one chapter per week, and finally the Advance printed a ten-cent paperback edition which sold 100,000 copies in a few weeks.
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