The Question and Answer section for The Life of Olaudah Equiano is a great resource to ask questions, find answers, and discuss the novel.
Pascal initially ride himself of Olaudah at the insistance of his mistress. He put him aboard the ship of Captain Doran and told Doran to sell him. In the end, Doral sold Olaudah to a Quaker, Robert King, who was a merchant. King brought him back...
Michael Pascal purchased Olaudah for friends in England. He renamed him Gustavus Vassa.
I'm sorry, there is no mention or description of a white man being flogged in the fourth paragraph. Please check your question and correct if necessary.