The publication of The Gremlins by Random House consisted of a 50,000 run for the U.S. market[Note 4] with Dahl ordering 50 copies for himself as promotional material, handing them out to everyone he knew, including the British Ambassador in Washington Lord Halifax, and First Lady of the U.S. Eleanor Roosevelt who loved to read it to her grandchildren. The book was considered an international success with 30,000 more sold in Australia but initial efforts to reprint the book were precluded by a wartime paper shortage. Reviewed in major publications, Dahl was considered a writer-of-note and his appearances in Hollywood to follow up with the film project were met with notices in Hedda Hopper's columns.[Note 5]
Facing copyright problems and realising that the Air Ministry's "Clause 12" in the original film contract would restrict the studio, Walt Disney, who had a personal interest in The Gremlins, reluctantly began to "wind down" the project. By August 1943, Disney had even reconsidered an animated "short" based on The Gremlins and indicated to Dahl by correspondence that further work would not continue. After a year of story conferences and related research, Dahl realised that his book would be the only tangible product emanating from the aborted film.