Originally scheduled for a December 25, 2012 release, on August 6, 2012, it was reported that the film was being moved to a summer 2013 release date.[45] In September 2012, this date was confirmed to be May 10, 2013. The film opened the 66th Cannes Film Festival on May 15, 2013,[46] shortly following its wide release in RealD 3D and 2D formats.
The first trailer for The Great Gatsby was released on May 22, 2012,[47] almost a year before the film's release. Songs featured in various trailers include: "No Church in the Wild" by Jay-Z and Kanye West; a cover of U2's "Love Is Blindness" performed by Jack White; a cover of The Turtles' "Happy Together" by the band Filter; a cover of Amy Winehouse's "Back to Black" performed by André 3000 and Beyoncé; "Young and Beautiful" performed by Lana Del Rey; and two songs, "Bedroom Hymns" and "Over the Love", performed by Florence and the Machine.[48]
On April 15, 2013, Brooks Brothers premiered "The Gatsby Collection", a line of men's clothing, shoes and accessories "inspired by the costumes designed by Catherine Martin for Baz Luhrmann's The Great Gatsby". According to Fashion Weekly, "The looks weren't simply based on 1920s style: the new duds were designed based on the brand's actual archives [...] Brooks Brothers was one of the initial arbiters of Gatsby-era look. The actual costumes, designed by Catherine Martin, will be on display in select Brooks Brothers boutiques."[49][50]
On April 17, 2013, Tiffany & Co. unveiled windows at its Fifth Avenue flagship store "inspired by" Luhrmann's film and created in collaboration with Luhrmann and costumer Catherine Martin. The jewelry store also premiered "The Great Gatsby Collection" line of jewelry designed in anticipation of the film. The collection comprises 7 pieces: a brooch, a headpiece (both reportedly based on archival Tiffany designs), a necklace and four different rings, including one in platinum with a 5.25-carat diamond, priced at US$875,000.[51][52][53]
