Principles of Marketing (16th Edition)

Published by Prentice Hall
ISBN 10: 0-13379-502-0
ISBN 13: 978-0-13379-502-8

Chapter 3 - Analyzing the Marketing Environment - Marketing Ethics Television Isn't What It Used to Be - Page 97: 3-12

Answer

Technology and access to price comparison websites can help people be more informed of how much the products actually cost, and what a fair price is. This helps to prevent any fraudulent businesses from working since it spreads the true information.

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