- Gordon Comstock – a "well-educated and reasonably intelligent" young man possessed of a minor "talent for writing"
- Rosemary Waterlow – Comstock's girlfriend, whom he met at the advertising agency, who lives in a women's hostel and who has a forgiving nature, but about whom little else is revealed
- Philip Ravelston – the wealthy left-wing publisher and editor of the magazine Antichrist who supports and encourages Comstock
- Julia Comstock – Gordon's sister, who is as poor as he is and who, having always made sacrifices for him, continues to be so: "A tall, ungainly girl [–] her nature was simple and affectionate."
- Mrs Wisbeach – landlady of the lodging house in Willowbed Road who imposes strict rules on her tenants, including Comstock
- Mr Flaxman – Comstock's fellow lodger, a travelling salesman for the Queen of Sheba Toilet Requisites Company who is temporarily separated from his wife
- Mr McKechnie – the lazy, white-haired and white-bearded, teetotal and snuff-taking Scot who owns the first of the two bookshops that Gordon works at
- Mr Cheeseman – the sinister and suspicious owner of the second bookshop
- Mr Erskine – a large, slow-moving man with a broad, healthy, expressionless face who is the managing director of the New Albion Publicity Company and promotes Gordon to a position as a copywriter
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