Theatrical release
With a well-received preview first screened on September 1, 2007, at the Telluride Film Festival,[63][64] Juno premiered on September 8 at the 2007 Toronto International Film Festival and received a standing ovation, which prompted film critic Roger Ebert to say "I don't know when I've heard a standing ovation so long, loud and warm."[65] It went on to feature at the Austin Film Festival, Rome Film Festival, London Film Festival, Bahamas International Film Festival, St. Louis International Film Festival, Stockholm International Film Festival, International Thessaloniki Film Festival, Gijón International Film Festival, Palm Springs International Film Festival and the International Film Festival Rotterdam, earning awards and nominations at several.[66][67][68][69]
Although Juno was originally intended to open in theaters on December 15, 2007, the opening date was moved forward to take advantage of the positive reviews preceding its release,[70] and opened in limited release on December 5, playing in only seven theaters in Los Angeles and New York City.[71] The film opened in an additional thirteen cities and around 25 theaters on December 14, expanding further on December 21 before entering wide release on December 25.[71]
Promotion
Hamburger phones were sent to critics to entice them to review the film.Anthony Breznican of USA Today said in a 2008 article that Juno is one of three films that were "orchestrated to start off as word-of-mouth favorites among devoted moviegoers."[72] Following Juno's release, Fox Searchlight sent hamburger phones styled similarly to that used by Juno in the film to journalists and critics to entice them to review the film.[73] Though the phones were originally distributed in small numbers to viewers at promotional events, companies not affiliated with Fox Searchlight began to produce and sell the phones on eBay and other online stores.[74][75] In the month after the film's release, sales of the phone on eBay increased by 759 percent[75] and it was named one of the "10 Cool Gifts for Film Buffs" by Entertainment Weekly.[76]
Home media
The film was released on DVD and Blu-ray disc on April 15, 2008, by 20th Century Fox Home Entertainment. It is available in a single disc DVD edition, which includes the movie along with an audio commentary by director Reitman and writer Cody, eleven deleted scenes, a gag reel, a 'gag take' (including a profanity laden blow-up by Rainn Wilson), a "Cast & Crew Jam", and screen tests. The two-disc DVD edition includes the same extra content and four additional featurettes ("Way Beyond 'Our' Maturity Level: Juno – Leah – Bleeker", "Diablo Cody Is Totally Boss", "Jason Reitman For Shizz", and "Honest To Blog! Creating Juno"), while the second disc is a DRM-encrypted version of the film for portable players. The Blu-ray version includes all the two-disc DVD edition extras and two additional featurettes: "Fox Movie Channel Presents: Juno World Premiere" and "Fox Movie Channel Presents: Casting Session".[77]
