Hamilton

Box office and business

The musical's engagement at the Off-Broadway Public Theater was sold-out.[2]

When the musical opened on Broadway, it had a multimillion-dollar advance in ticket sales, reportedly taking in $30 million before its official opening.[69] Hamilton was the second-highest-grossing show on Broadway for the Labor Day week ending September 6, 2015 (behind only the The Lion King).[70] As of September 2015, the show has been sold out for most of its Broadway engagement.[3]

Hamilton, like other Broadway musicals, offers a lottery before every show. Twenty-one front row seats and occasional standing room are given out in the lottery. Chosen winners are able to purchase two tickets at $10 each. Unlike other Broadway shows, Hamilton's lottery process drew in large crowds of people that created a congestion problem for West 46th Street. Even though many people were not able to win the lottery, Hamilton creator Lin Manuel-Miranda prepared mini-performances, right before the lotteries were drawn. They were dubbed the '#Ham4Ham' shows, due to the fact that if you won, you gave a Hamilton (a $10 bill) in exchange for seeing the show. People were then able to experience a part of the show even when they did not win the lottery.[71] The lottery was eventually placed online to avoid increasing crowds and dangerous traffic conditions.[72] On its first day, more than 50,000 people entered, which resulted in the website crashing.[73] Trevor Boffone in his essay on HowlRound wrote: "Ham4Ham follows a long tradition of Latina/o (or the ancestors of present-day Latina/os) theatremaking that dates back to when the events in Hamilton were happening. (...) The philosophy behind this is simple. If the people won't come to the theatre, then take the theatre to the people. While El Teatro Campesino's 'taking it to the streets' originated from a place of social protest, Ham4Ham does so to create accessibility, tap into social media, and ultimately generate a free, self-functioning marketing campaign. In this way, Ham4Ham falls into a lineage of accessibility as a Latina/o theatremaking aesthetic."[74] Following Miranda's departure from the show on July 9, 2016, Rory O'Malley, then playing King George III, took over as the host of Ham4Ham.[75] The Ham4Ham show officially ended on August 31, 2016, after over a year of performances, though the lottery still continues daily.[76]

Hamilton set a Broadway box office record for the most money grossed in a single week in New York City. In late November, 2016, it grossed $3.3 million for an eight performance week, the first show to break $3 million in eight performances.[77]


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