Fight Club

Feminization of a Capitalistic Society in Palahniuk's Fight Club

The novel Fight Club, by Chuck Palahniuk, tells the story of a nameless protagonist enveloped in a consumer-driven society. A stereotypical American driven by consumption and possessions, he finds himself living day-to-day as a cog in the machine of a corporate society. Plagued by insomnia and his detachment to the world, the narrator must split his personality, thereby creating a powerful alter ego with which to attack society. With 20th century America as a backdrop, Palahniuk writes a powerful critique of the effects of a feminized, capitalistic society on the mind of this nameless narrator.

The narrator in Palahniuk's Fight Club is one of millions of cogs in corporate America. A recall campaign coordinator of a nameless company, he describes himself as an average, middle class American. Traveling for work, he constantly wakes up to what he refers to as a "single serving" life. "I go to the hotel tiny soap, tiny shampoos, single-serving butter, tiny mouthwash and a single-use toothbrush" (Palahniuk 28). He later describes his obsession with consumer culture, saying: “You buy furniture. You tell yourself, this is the last sofa I will ever need in my life. Buy the sofa, then for a couple years you're satisfied that no...

Join Now to View Premium Content

GradeSaver provides access to 922 study guide PDFs and quizzes, 7295 literature essays, 2067 sample college application essays, 302 lesson plans, and ad-free surfing in this premium content, “Members Only” section of the site! Membership includes a 10% discount on all editing orders.

Join Now

Already a member? Log in