Strange Case of Dr Jekyll and Mr Hyde was an immediate success and is one of Stevenson's best-selling works. Stage adaptations began in Boston and London and soon moved all across England and then towards his home Scotland.
The Strange Case of Dr Jekyll and Mr Hyde was initially sold as a paperback for one shilling in the UK and one dollar in the US The American publisher issued the book on 5 January 1886, four days before the first appearance of the UK edition issued by Longmans; Scribner's published 3000 copies, only 1250 of them bound in cloth. Initially stores would not stock it until a review appeared in The Times, on 25 January 1886, giving it a favourable reception. Within the next six months, close to forty thousand copies were sold. The book's success was probably due more to the "moral instincts of the public" than any perception of its artistic merits; it was widely read by those who never otherwise read fiction, quoted in pulpit sermons and in religious papers. By 1901 it was estimated to have sold over 250,000 copies.