On August 10, 2013, as part of the live-action motion-picture panel of the 2013 Disney D23 Expo in the Anaheim Convention Center at Anaheim, California, Disney unveiled its first look of Maleficent by revealing the new logo of the film's title and a one-minute clip from the film. Angelina Jolie made a surprise visit to the expo and talked with the attendees about her fascination with Disney's Sleeping Beauty as a child, her working experience with the filmmakers on the film, and her love of Disney. She also remarked on how she scared little girls when she was in costume, makeup, and acting during shooting; this led to the decision to hire her own daughter, Vivienne Jolie-Pitt, for the role of the young Princess Aurora since she would not be scared of her during principal photography.[91]
Walt Disney Pictures released the teaser poster for Maleficent on November 12, 2013, featuring Jolie in costume and makeup, akin to the character's depiction in the original film.[92][93] The first trailer was released the following day, on November 13. The first teaser trailer was attached to Thor: The Dark World, The Hunger Games: Catching Fire, Frozen, and Vampire Academy: Blood Sisters.[94] Two more trailers were released in January 2014, revealing Maleficent's appearance. A third trailer featured Lana Del Rey singing "Once Upon a Dream".[95] The final trailer was released on March 18, 2014.[96]
Starting April 18, 2014, Disney's Hollywood Studios and Disney California Adventure previewed the film inside the ABC Sound Studio and It's Tough to Be a Bug! theaters, respectively.[97] A tie-in novelization of the film written by Elizabeth Rudnick was published by Disney Publishing Worldwide on April 29, 2014.[98] Disney Infinity 2.0 featured Maleficent as a playable figure using the look from the film.
