In April 2013, nearly 20 minutes of footage was presented by Fox at CinemaCon in Las Vegas, followed by a theatrical trailer release in July, both of which began to spark awards speculation.[41][42][43]
The film made its world premiere as the Centerpiece Gala presentation at the New York Film Festival on October 5, 2013.[10] It was also selected to serve as the Centerpiece Gala presentation at the 2013 AFI Film Festival.[44]
Marketing
20th Century Fox hired filmmaker Casey Neistat to make a promotional video based on the theme of "live your dreams", but Neistat suggested instead to spend the budget on bringing disaster relief to the Philippines in the wake of Typhoon Haiyan. Fox agreed and gave him a budget of $25,000.[45][46]
Home media
The Secret Life of Walter Mitty was released on DVD and Blu-ray on April 15, 2014, by 20th Century Fox Home Entertainment.[47]
