Microeconomics: Principles, Problems, & Policies, 20th Edition

Published by McGraw-Hill Education
ISBN 10: 0077660811
ISBN 13: 978-0-07766-081-9

Chapter 13 - Monopolistic Competition and Oligopoly - Discussion Questions - Page 301: 4


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This can be true, for there are more factors in the decision to buy a product than just price. Thus, even if a few companies control a market, people can choose substitutes that are less or more expensive and less or more effective.
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