In the book, every member of the Creedish Cult learns how to be a servant for the human race—most of them are butlers and maids—and fear most human pleasures. They await a sign from a higher power to tell them to deliver themselves unto Them; that is, they must commit suicide.
The sign finally comes, and a good ten years later, Tender becomes the last surviving member of the cult. He is thrown into mainstream culture and becomes a personal icon for many people.