Development and writing
Sylvester Stallone wrote the screenplay for Rocky in three and a half days, shortly after watching the championship match between Muhammad Ali and Chuck Wepner that took place at Richfield Coliseum in Richfield, Ohio, on March 24, 1975. Wepner was TKO'd in the 15th round of the match by Ali, with few expecting him to last as long as he did. Despite the match motivating Stallone to begin work on Rocky,[6] he has denied Wepner provided any inspiration for the script.[7][8][9] Other inspiration for the film may have included characteristics of real-life boxers Rocky Marciano and Joe Frazier,[10][11] as well as Rocky Graziano's autobiography Somebody Up There Likes Me and the movie of the same name. Wepner sued Stallone, and eventually settled for an undisclosed amount.[8]
Henry Winkler, Stallone's co-star in The Lords of Flatbush who then broke out as Arthur Fonzarelli on ABC's Happy Days, said he had taken the script to executives at the network. They expressed interest in turning it into a made-for-television movie and actually bought the script but insisted that someone else re-write it. Upon hearing the news, Stallone begged Winkler not to let ABC change writers, so Winkler went back to the executives and offered to return the money in exchange for the rights. While ABC refused at first, Winkler said he was able to use his status as one of its biggest stars at the time to convince them to sell the rights back.[12]
At the time, Film Artists Management Enterprises (FAME), a joint venture between Hollywood talent agents Craig T. Rumar and Larry Kubik, represented Stallone. He submitted his script to Rumar and Kubik, who immediately saw the potential for it to be made into a motion picture. They shopped the script to various producers and studios in Hollywood but were repeatedly rejected because Stallone insisted that he be cast in the lead role. Eventually, they secured a meeting with Winkler-Chartoff productions (no relation to Henry Winkler). After repeated negotiations with Rumar and Kubik, Winkler-Chartoff agreed to a contract for Stallone to be the writer and also star in the lead role for Rocky.[13]
United Artists liked Stallone's script and viewed it as a vehicle for a well-established star like Robert Redford, Ryan O'Neal, Burt Reynolds, or James Caan.[14] Stallone's agents insisted that Stallone portray the title character, to the point of issuing an ultimatum. Stallone later said that he would never have forgiven himself had the film become a success with somebody else in the lead.[15][16] He also knew that producers Irwin Winkler and Robert Chartoff's contract with the studio enabled them to "greenlight" a project if the budget was kept low enough. The producers also collateralized any possible losses with their big-budget entry, New York, New York (whose eventual losses were covered by Rocky's success).[17][18] The film's production budget ended up being $1,075,000, with a further $100,000 spent on producers' fees and $4.2 million on advertising costs.[19]
Pre-production
Although Chartoff and Irwin Winkler were enthusiastic about the script and the idea of Stallone playing the lead character, they were hesitant about having an unknown headline the film. The producers also had trouble casting other major characters in the story, with Apollo Creed and Adrian cast unusually late by the production standards. Real-life boxer Ken Norton was initially sought for the role of Apollo Creed, but he pulled out and the role was ultimately given to Carl Weathers.[20] Norton, upon whom Creed was loosely based, fought Muhammad Ali three times. According to The Rocky Scrapbook, Carrie Snodgress was originally chosen to play Adrian, but a money dispute forced the producers to look elsewhere. Susan Sarandon and Cher auditioned for the role but Sarandon was deemed too pretty for the character and Cher too expensive. After Talia Shire's ensuing audition, Chartoff and Winkler, and director John Avildsen,[3] insisted that she play the part.
Philadelphia based boxer Joe Frazier has a cameo appearance in the film. Outspoken boxer Muhammad Ali, who fought Frazier three times, influenced the character of Apollo Creed. During the 49th Academy Awards ceremony in 1977, Ali and Stallone staged a brief comic confrontation to show the film did not offend Ali. Frazier has claimed that some of the plot's most memorable moments—Rocky's carcass-punching scenes and Rocky running up the steps of the Philadelphia Museum of Art as part of his training regimen—are taken without credit from his own real-life exploits.[21]
Because of the film's comparatively low budget, members of Stallone's family played minor roles. His father rings the bell to signal the start and end of a round; his brother Frank plays a street corner singer, and his first wife, Sasha, was stills photographer.[22] Other cameos include former Philadelphia and then Los Angeles television sportscaster Stu Nahan playing himself, alongside radio and TV broadcaster Bill Baldwin; and Lloyd Kaufman, founder of the independent film company Troma, appearing as a drunk. Diana Lewis, then a news anchor in Los Angeles and later in Detroit, has a minor scene as a TV news reporter. Tony Burton appears as Apollo Creed's trainer, Tony "Duke" Evers, a role he would reprise throughout the entire Rocky series, though the character is not named until Rocky II. Michael Dorn, who would later gain fame as the Klingon Worf in Star Trek: The Next Generation and Star Trek: Deep Space Nine, made his acting debut, albeit uncredited, as Creed's bodyguard.[23]
Filming
Principal photography for Rocky began on January 9, 1976.[24] Filming took place primarily throughout Philadelphia, with a few scenes being shot in Los Angeles. Rocky's house was in E Tusculum St 1818 in Philadelphia.[25] Inventor Garrett Brown's new Steadicam was used to accomplish smooth photography while running alongside Rocky during the film's Philadelphia street training sequences and the run up the Art Museum's flight of stairs, now colloquially known as the Rocky Steps.[26] It was also used for some shots in the fight scenes and can be seen at the ringside during some wide shots of the final fight. Rocky is often erroneously cited as the first film to use the Steadicam, although it was actually the third, after Bound for Glory and Marathon Man.[27]
Certain elements of the story were altered during filming. The original script had a darker tone: Mickey was portrayed as racist, and the script ended with Rocky throwing the fight after realizing he did not want to be part of the professional boxing world after all.[17]
Both Stallone and Weathers suffered injuries during the shooting of the final fight; Stallone suffered bruised ribs and Weathers suffered a damaged nose, the opposite injuries of what their characters had.[28]
The first date between Rocky and Adrian, in which Rocky bribes a janitor to allow them to skate after closing hours on a deserted ice skating rink, was shot that way due to budgetary concerns — the scene was originally scheduled to be shot in a public skating rink during regular business hours, but the producers decided they could not afford the hundreds of extras that would have been required.[29]
The poster seen above the ring before Rocky fights Apollo Creed shows Rocky wearing red shorts with a white stripe when he actually wears white shorts with a red stripe. When Rocky points this out, he is told that "it doesn't really matter, does it?" According to director Avildsen's DVD commentary, this was an actual mistake made by the props department that they could not afford to rectify, so Stallone wrote the brief scene to ensure the audience did not see it as a goof.[30] Conversely, Stallone has said he was indeed supposed to wear red shorts with a white stripe as Rocky, but changed to the opposite colors "at the last moment".[31] Similarly, when Rocky's robe arrived far too baggy on the day it was needed for filming, Stallone wrote in dialogue where Rocky points this out.[32]
