In Italy, the film was released in 1997 by Cecchi Gori Distribuzione.[16] The film was screened in the Cannes Film Festival in May 1998, where it was a late addition to the selection of films.[18] In the U.S., it was released on 23 October 1998,[13] by Miramax Films.[19] In Germany, it was released on 12 November 1998. In Austria, it was released on 13 November 1998. In the UK, it was released on 12 February 1999.[12] After the Italian, English subtitled version became a hit in English speaking territories, Miramax reissued Life Is Beautiful in an English dubbed version, but it was less successful than the subtitled Italian version.[20]
The film was aired on the Italian television station RAI on 22 October 2001 and was viewed by 16 million people. This made it the most watched Italian film on Italian TV.[21]
