The BBC reported that the character of Johnny "Rooster" Byron was based on retired builder Micky Lay, who lived in a caravan in Pewsey, Wiltshire. Actor Mark Rylance met Lay and modelled his performance on Lay's mannerisms. He later gave Lay the Tony award he had received for his performance. Lay died of a heart attack in December 2013, while waiting for his local pub to open.[6] Though the play does not specify a location of events, the community depicted is reportedly based on Pewsey, and the local festival is modelled on Pewsey's annual carnival fortnight.[7][8]
The play makes frequent allusions to William Blake's lyrics to the song "Jerusalem", from which its title is derived.