In addition to its reputation as a literary work, Hong Gildong jeon has become widely known in Korean culture through various adaptations across different mediums. The story has inspired films, TV shows, comics, literary re-tellings, and video games, and continues to be frequently adapted. Korean rapper G-Dragon makes several references to him in his lyrics. For example in "Knock Out," he says, "They call me Hong Gildong". There is a Hong Gildong theme park in Jangseong County,[11] traditionally thought to be the character's birthplace, and a Hong Gildong festival is held in Jangseong each year.[12]
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