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John lies on the heather in a soma-induced sleep after an evening of sensual frenzy. When he wakes up and remembers what occurred, he cries, "Oh, my God, my God!" That night, the spectators that arrive cannot find him. They enter the lighthouse and see feet dangling from the archway. John has committed suicide.
Joining the crowd marks the sacrifice of John’s individualism. He goes from being one man standing alone against a mob to becoming a member of that crowd. This sacrifice turns out to be too much for John, and he hangs himself.