Y tu mamá también was produced by Anhelo Producciones, a company co-founded by Cuarón and Jorge Vergara, a well-known Mexican businessman and the film's producer. The company provided sufficient funding to make the film and launch an impressive marketing campaign. The $5 million film budget was substantial by Mexican film standards. Advertisement and publicity appeared across Mexico. Along with the help of Anhelo Producciones, the ratings board controversy gave the film a lot of free publicity in Mexico.[13] On location production support was provided by Alianza Films International. The film was distributed in Mexico by 20th Century Fox. Shortly after the Mexican release, IFC Films acquired North American distribution rights to the film.[1]
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