Y Tu Mamá También was produced by Anhelo Producciones, a company co-founded by Cuarón and Jorge Vergara, a well-known Mexican businessman and the film’s producer. The company provided sufficient funding to make the film and launch an impressive marketing campaign. The $5 million film budget was substantial by Mexican film standards. Advertisement and publicity appeared across Mexico. The investment paid off and the film earned $2.2 million in the first week, breaking Mexico’s box office records for domestic films. Along with the help of Anhelo Producciones, the ratings board controversy gave the film a lot of free publicity in Mexico.
The film became a global success after its distribution by major U.S. independent companies Good Machine and IFC Films. The film was bought in the U.K. by the independent company Icon and in Mexico by major transnational corporation 20th Century Fox. Overall, it made $13.62 million in profits within the United States and was distributed to forty countries.