Wool

Marketing

Australia

"Wool: Fibre of the gods, created – not man-made" CSIRO marketing poster describing the benefits of woolMerino wool samples for sale by auction, Newcastle, New South Wales

About 85% of wool sold in Australia is sold by open cry auction.[34]

Wool received by Australian brokers and dealers (tonnes/quarter) since 1973Wool buyers' room at a wool auction, Newcastle, New South Wales

Other countries

Wanha Villatehdas, a former wool factory in Hyvinkää, Finland

The British Wool Marketing Board operates a central marketing system for UK fleece wool with the aim of achieving the best possible net returns for farmers.

Less than half of New Zealand's wool is sold at auction, while around 45% of farmers sell wool directly to private buyers and end-users.[35]

United States sheep producers market wool with private or cooperative wool warehouses, but wool pools are common in many states. In some cases, wool is pooled in a local market area, but sold through a wool warehouse. Wool offered with objective measurement test results is preferred. Imported apparel wool and carpet wool goes directly to central markets, where it is handled by the large merchants and manufacturers.[36]


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