The Prince

According to machiavelli, how do humans view their fellow human beings? How does the prince use this to his advantage?

from "The Prince" by Machiavelli.

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Machiavelli points out that praise of one's fellow human being is of paramount importance. Consequently, a ruler needs a good reputation from his citizens even if he must do things contrary to their well being. Accumulating the currency of favor from a population, allows a ruler the luxury to be both feared and loved.