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This definition gives Schliemann the opportunity to begin a long speech in defense of socialism. He tells Maynard of how the socialist society would organize labor; a job for everyone with no desire for profit so that each man earned a wage commensurate with his work. He details how competition in society is a wasteful process that creates innumerable jobs and positions that do nothing but waste money and labor. Advertising is simply a “science of persuading people to buy what they do not want.” However, by those with the means of production take advantage of those that actually produce useful things. Schliemann details the advances of science, such as farming machines and dishwashing machines that make some menial labor unnecessary. This will free up labor to produce more meaningful products for society.
In terms of creative capital, Schliemann details how each person with a creative impulse will be able to support himself through wages given by those that sought to reward his work. Socialism will rid the world of the negative waste of competition and give the world a positive moral stance on which to produce meaningful goods and services, he argues.