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Writing and publication

With Gatsby, Fitzgerald made a conscious departure from the writing process of his previous novels. He started planning it in June 1922, after completing his play The Vegetable, and began composing it in 1923. He ended up discarding most of a false start, some of which would resurface in the story "Absolution".^[1] Unlike his previous works, Fitzgerald intended to edit and reshape Gatsby thoroughly, believing that it held the potential to launch him toward literary acclaim. He told his editor Max Perkins that the novel was a "consciously artistic achievement" and a "purely creative work — not trashy imaginings as in my stories but the sustained imagination of a sincere and yet radiant world". He added later, during the editing process, that he felt "an enormous power in me now, more than I've ever had". ^[2]

After the birth of their child, the Fitzgeralds moved to Great Neck, Long Island in October 1922, appropriating Great Neck as the setting for The Great Gatsby. Fitzgerald's neighbors included such newly wealthy New Yorkers as writer Ring Lardner, actor Lew Fields and comedian Ed Wynn.^[1] Great Neck, on the shores of Long Island Sound, sat across a bay from Manhasset Neck or Cow Neck Peninsula, which includes the communities of Port Washington, Manorhaven, Port Washington North and Sands Point, and was home to many of New York's wealthiest established families. In his novel, Great Neck became the new-money peninsula of "West Egg" and Manhasset Neck the old-money peninsula of "East Egg".^[4]

Progress on the novel was slow. In May 1923, the Fitzgeralds moved to the French Riviera, where the novel would come to completion. In November, he sent the draft to his publisher Perkins and his agent Harold Ober. The Fitzgeralds again relocated, this time to Rome, for the winter. Fitzgerald made revisions through the winter after Perkins informed him that the novel was too vague and Gatsby's biographical section too long. Content after a few rounds of revision, Fitzgerald returned the final batch of revised galleys in the middle of February 1925.^[5]

Original cover art

The cover of The Great Gatsby is among the most celebrated pieces of jacket art in American literature.^[6] A little-known artist named Francis Cugat was commissioned to illustrate the book while Fitzgerald was in the midst of writing it. The cover was completed before the novel, with Fitzgerald so enamored of it that he told his publisher he had "written it into" the novel.^[6]

After several initial sketches of various completeness, Cugat produced the Art Deco-style gouache of a pair of eyes hovering over the bright lights of an amusement park. The woman has no nose but full and voluptuous lips. Descending from the right eye is a green tear. The irises depict a pair of reclining nudes.^[6]

Fitzgerald's remarks about incorporating the painting into the novel led to the interpretation that the eyes are reminiscent of those of Dr. T. J. Eckleburg (the novel's erstwhile proprietor of a faded commercial billboard near George Wilson's auto-repair shop) which Fitzgerald described as "blue and gigantic — their retinas are one yard high. They look out of no face, but, instead, from a pair of enormous yellow spectacles which pass over a non-existent nose." Although this passage has some resemblance to the painting, a closer explanation can be found in the description of Daisy Buchanan as the "girl whose disembodied face floated along the dark cornices and blinding signs".^[6]

Title

The last piece to fall into place was the title. Fitzgerald was always ambivalent about it, shifting between Gatsby; Among Ash-Heaps and Millionaires; Trimalchio; Trimalchio in West Egg; On the Road to West Egg; Under the Red, White, and Blue; Gold-Hatted Gatsby; and The High-Bouncing Lover. Initially, he preferred Trimalchio, after the crude parvenu in Petronius's Satyricon. Unlike Fitzgerald's reticent agonist, Trimalchio actively participated in the audacious and libidinous orgies that he hosted. That Fitzgerald refers to Gatsby by the proposed title just once in the entire novel reinforces the view that it would have been a misnomer. As Tony Tanner observes, however, there are subtle similarities between the two.^[7]

On November 7, 1924, Fitzgerald wrote decisively to Perkins — "I have now decided to stick to the title I put on the book [...] Trimalchio in West Egg" — but was eventually persuaded that the reference was too obscure and that people would not be able to pronounce it. His wife and Perkins both expressed their preference for The Great Gatsby and, in December, Fitzgerald agreed.^[8] A month before publication, after a final review of the proofs, he asked if it would be possible to re-title it Trimalchio or Gold-Hatted Gatsby, but Perkins advised against it. On March 19, Fitzgerald asked if the book could be renamed Under the Red White and Blue, but it was at that stage too late to change. The Great Gatsby was published on April 10, 1925. Fitzgerald remarked that "the title is only fair, rather bad than good".^[9]