The Great Gatsby

Please help me with this great gate by question

About half way between West Egg and New York the motor road hastily joins the railroad and runs beside it for a quarter of a mile, so as to shrink away from a certain desolate area of land. This is a valley of ashes — a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens; where ashes take the forms of houses and chimneys and rising smoke and, finally, with a transcendent effort, of men who move dimly and already crumbling through the powdery air. Occasionally a line of gray cars crawls along an invisible track, gives out a ghastly creak, and comes to rest, and immediately the ash-gray men swarm up with leaden spades and stir up an impenetrable cloud, which screens their obscure operations from your sight.

- how is personification used in the first sentence

-what is the effect of the alliterative "fantastic farm" and the fact that this area is even called a "farm"?

please please can you help me with this I don't know it

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The personification can be found in "the motor road hastily joins the railroad." Fitzgerald uses a sense of irony when he calls the Valley of Ashes a fantastic farm. In reality this farm is a wasteland of ash and decay.