The film premiered March 28, 1963 in New York City. The Museum of Modern Art hosted an invitation-only screening as part of a 50-film retrospective of Hitchcock's film work. The MOMA series had a booklet with a monograph on the director written by Peter Bogdanovich. The film was screened out of competition in May at a prestigious invitational showing at the 1963 Cannes Film Festival with Hitchcock and Hedren in attendance.
Ub Iwerks was nominated for an Academy Award for Best Special Effects. The winner that year was Cleopatra. Tippi Hedren received the Golden Globe Award for New Star of the Year – Actress in 1964, sharing it with Ursula Andress and Elke Sommer. She also received the Photoplay Award as Most Promising Newcomer. The film ranked No. 1 of the top 10 foreign films selected by the Bengal Film Journalists' Association Awards. Hitchcock also received the Association's Director Award for the film.
It also won the Horror Hall of Fame Award in 1991.