The Basic Practice of Statistics 7th Edition

Published by W. H. Freeman
ISBN 10: 146414253X
ISBN 13: 978-1-46414-253-6

Chapter 10 - Data Ethics - Chapter 10 Exercises - Page 264: 10.15c

Answer

Revealing the sponsor can increase the confidence of respondents. Moreover, when the results are announced, the name of sponsor should be revealed because results can be skewed in favor of the sponsor. (After all, if a person being surveyed did not like the sponsor, they would be less likely to respond to the survey, hence skewing the results.)

Work Step by Step

Revealing the sponsor can increase the confidence of respondents. Moreover, when the results are announced, the name of sponsor should be revealed because results can be skewed in favor of the sponsor. (After all, if a person being surveyed did not like the sponsor, they would be less likely to respond to the survey, hence skewing the results.)
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