Understanding Business, 10th Edition

Published by McGraw-Hill Education
ISBN 10: 007352459X
ISBN 13: 978-0-07352-459-7

Chapter 16 - Using Effective Promotions - Developing Workplace Skills - Page 459: 1

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One group, for example, may make a list that looks like this: 1. Cell Phone 2. Netflix 3. A Computer 4. Sweatshirt 5. Textbooks 6. Ride Share Service Advertising seems to affect most students' buying decisions. BOGOs seem the most effective because they encourage more people to buy the items.
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