Understanding Business, 10th Edition

Published by McGraw-Hill Education
ISBN 10: 007352459X
ISBN 13: 978-0-07352-459-7

Chapter 14 - Developing and Pricing Goods and Services - Developing Workplace Skills - Page 402: 2

Answer

Total product offer

Work Step by Step

This refers to every aspect of the product that the consumer is going to consider examining before they buy the product.
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