Understanding Business, 10th Edition

Published by McGraw-Hill Education
ISBN 10: 007352459X
ISBN 13: 978-0-07352-459-7

Chapter 13 - Marketing: Helping Buyers Buy - Taking it to the Net - Page 375: 4

Answer

Nike does invite users to comment on its company and its website. By doing this, it helps them build a positive relationship with their customers. If Nike is listening to customers, then those customers feel much better about their choice in the company. They really feel like Nike is listening.

Work Step by Step

Nike does invite users to comment on its company and its website. By doing this, it helps them build a positive relationship with their customers. If Nike is listening to customers, then those customers feel much better about their choice in the company. They really feel like Nike is listening.
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