Understanding Business, 10th Edition

Published by McGraw-Hill Education
ISBN 10: 007352459X
ISBN 13: 978-0-07352-459-7

Chapter 13 - Marketing: Helping Buyers Buy - Taking it to the Net - Page 375: 3

Answer

Because Nike targets athletes and young people, their flashy website that highlights their value in sports caters exceptionally well to their target audience.

Work Step by Step

Because Nike targets athletes and young people, their flashy website that highlights their value in sports caters exceptionally well to their target audience.
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