Understanding Business, 10th Edition

Published by McGraw-Hill Education
ISBN 10: 007352459X
ISBN 13: 978-0-07352-459-7

Chapter 13 - Marketing: Helping Buyers Buy - Taking it to the Net - Page 375: 2

Answer

Because its website is incredibly well-designed and features a ton of information (like company financials), Nike bolsters its relationship with its shareholders.

Work Step by Step

Because its website is incredibly well-designed and features a ton of information (like company financials), Nike bolsters its relationship with its shareholders.
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