Understanding Business, 10th Edition

Published by McGraw-Hill Education
ISBN 10: 007352459X
ISBN 13: 978-0-07352-459-7

Chapter 13 - Marketing: Helping Buyers Buy - Critical Thinking - Page 374: 4

Answer

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Work Step by Step

A need refers to providing a product or service that someone in the population (or a company) is lacking. What certain people need (and want) is a large driving force within the economy.
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