Principles of Marketing (16th Edition)

Published by Prentice Hall
ISBN 10: 0-13379-502-0
ISBN 13: 978-0-13379-502-8

Chapter 8 - Products, Services, and Brands: Building Customer Value - Discussion Questions - Page 261: 8-2

Answer

The types of services in the service industry vary, but the majority of services provide intangible products. For example, the government provides services through courts and hospitals while many businesses also offer services such as banks and airlines. Services can be differentiated as consumer services and industrial services. While consumer services deliver directly to consumers, industrial services deliver to businesses and companies.

Work Step by Step

This answer was developed using information from chapter 8 of the textbook.
Update this answer!

You can help us out by revising, improving and updating this answer.

Update this answer

After you claim an answer you’ll have 24 hours to send in a draft. An editor will review the submission and either publish your submission or provide feedback.