Principles of Marketing (16th Edition)

Published by Prentice Hall
ISBN 10: 0-13379-502-0
ISBN 13: 978-0-13379-502-8

Chapter 1 - Marketing: Creating Customer Value and Engagement - Company Case Fed Ex: Making Every Customer Experience Outstanding - Page 36: 1-22

Answer

FedEx has maintained continued market success due to its increased focus on customer-related engagements. In order for FedEx to maintain this success, they must continue to prioritize customer relationships and customer engagement. This can be accomplished by examining consumer trends and adjusting to these trends. To keep the company competitive, FedEx must essentially continue to improve the quality of their customer engagement and cope and adjust to customer responses.

Work Step by Step

FedEx has maintained continued market success due to its increased focus on customer-related engagements. In order for FedEx to maintain this success, they must continue to prioritize customer relationships and customer engagement. This can be accomplished by examining consumer trends and adjusting to these trends. To keep the company competitive, FedEx must essentially continue to improve the quality of their customer engagement and cope and adjust to customer responses.
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