Answer
The consultant is assuming the firm's pricing is in the lower part of the demand curve and that the consumer's demand for the firm's product is inelastic.
Work Step by Step
When demand is inelastic a price increase will increase revenue.
Microeconomics: Principles, Applications, and Tools (8th Edition)
by O'Sullivan, Arthur; Sheffrin, Steven; Perez, Stephen
Published by
Prentice Hall
ISBN 10:
0-13294-886-9
ISBN 13:
978-0-13294-886-9
Chapter 5 - Elasticity: A Measure of Responsiveness - Exercises - 5.3 Elasticity and Total Revenue for a Linear Demand Curve - Page 123: 3.8a
Update this answer!
You can help us out by revising, improving and updating this answer.
Update this answerAfter you claim an answer you’ll have 24 hours to send in a draft. An editor will review the submission and either publish your submission or provide feedback.
