Managerial Accounting (15th Edition)

Published by McGraw-Hill Education
ISBN 10: 007802563X
ISBN 13: 978-0-07802-563-1

Appendix A - Pricing Products and Services - Questions - Page 722: A-3

Answer

The optimal selling price should depend on two factors—the variable cost per unit and how sensitive unit sales are to changes in price.

Work Step by Step

The optimal selling price should depend on two factors—the variable cost per unit and how sensitive unit sales are to changes in price.
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