Cost Accounting (15th Edition)

Published by Prentice Hall
ISBN 10: 0133428702
ISBN 13: 978-0-13342-870-4

Chapter 14 - Cost Allocation, Customer-Profitability Analysis, and Sales-Variance Analysis - Assignment Material - Questions - Page 578: 14-6

Answer

The "whale curve" provides information about the distribution of profits among a company's customers. It helps identify the most profitable customers (the "whales") and those that contribute less to the company's profits. This analysis can guide decisions on resource allocation and customer management strategies.

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