Cost Accounting (15th Edition)

Published by Prentice Hall
ISBN 10: 0133428702
ISBN 13: 978-0-13342-870-4

Chapter 12 - Strategy, Balanced Scorecard, and Strategic Profitability Analysis - Assignment Material - Questions - Page 506: 12-4

Answer

A customer preference map is like a report card for companies. It shows how well different companies are doing in areas like price, quality, and service based on what customers want. It's helpful because it helps businesses see where they stand and how they can improve to attract more customers.

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