Chapter 11 - Decision Making and Relevant Information - Assignment Material - Questions - Page 458: 11-4

Quantitative factors are things we can measure with numbers, like costs or on-time arrivals. Qualitative factors are more about qualities or feelings, like employee morale, which are harder to measure with numbers.

Quantitative factors are things we can measure with numbers, like costs or on-time arrivals. Qualitative factors are more about qualities or feelings, like employee morale, which are harder to measure with numbers.