Motivation is the combination of reasons why characters do what they do. Think about why Mama won't let the children go to the Wallace store. What is her motivation for getting others to stop shopping there?
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Answered by Aslan
The Wallaces are a racist family who take advantage of the black farmers. Mama wants to give blacks a choice and a little dignity. She wants to boycott the Wallace store and give black farmers a chance to shop in near by Vicksburg.