The novel, and the character of Mrs. Danvers in particular, have entered many aspects of popular culture.
The character of Mrs. Danvers is alluded to numerous times throughout Stephen King's Bag of Bones. In the book, Mrs. Danvers serves as something of a bogeyman for the main character Mike Noonan. King also uses the character name for the chilly, obedient servant in "Father's Day," a tale in his 1982 film Creepshow.
In Jasper Fforde's Thursday Next series, in the bookworld, they have accidentally made thousands of Mrs. Danvers clones, which they use as troops against The Mispeling Vyrus and other threats.
In The Maxx issue No. 31, a teenage Julie Winters watches a black-and-white version of the movie.
In Danielle Steel's novel Vanished, it is mentioned that the main character is reading Rebecca. This was most likely deliberate on Steele's part, considering that the novel has many of the same elements as Rebecca.
In Linda Howard's Veil of Night, Eric compares an assistant to Danvers as well as stating he read the book under protest to pass a high school literature class. (2010)
The 1983 science fiction comedy film The Man with Two Brains gives a brief nod to aspects of Rebecca. After falling for Dolores Benedict, Dr. Hfuhruhurr (Steve Martin) intends to marry her and seeks a sign from the portrait of his deceased wife, Rebecca. The supernatural reaction of the portrait doesn't convince him and so he places her in a cupboard.
The 1970 Parallel Time storyline of the Gothic soap opera Dark Shadows was heavily inspired by Rebecca. Also the second Dark Shadows motion picture, Night of Dark Shadows took inspiration from the novel.
The fifth episode of the second series of That Mitchell and Webb Look contains an extended sketch parodying the 1940 film, in which Rebecca is unable to live up to Maxim's and Mrs. Danvers's expectations for the Second Mrs. DeWynter – described as "TBA".
The plots of certain Latin-American soap operas have also been inspired by this story, such as Manuela (Argentina), Infierno en el paraíso (Mexico), the Venezuelan telenovela Julia and its remake El Fantasma de Elena on Telemundo.
On an episode of The Carol Burnett Show, the cast did a parody of the film titled "Rebecky", with Carol Burnett as the heroine, Daphne; Harvey Korman as Max "de Wintry" and in the guise of Mother Marcus as Rebecky de Wintry; and Vicki Lawrence as Mrs. Dampers. The story was again referenced in an episode of the series "Mama's Family" (a spinoff of the Burnett show) titled "I Do, I Don't." In it, Bubba, Iola, and Mama each have nightmares about married life. Mama's dream is a parody of the Rebecca scenario.
In 1986, an episode of The Comic Strip called "Consuela" parodied Rebecca. It was written by French and Saunders, and starred Dawn French as the maid and Jennifer Saunders as the new wife of Adrian Edmondson.
In Pakistan, Rebecca was produced as a Urdu serial television drama, Noorpur Ki Rani (Queen of Noorpur), and it was a hit with audiences in Pakistan and India.
Meg & Dia's Meg Frampton penned a song entitled "Rebecca", inspired by the novel.
Kansas alumnus Steve Walsh's solo recording Glossolalia includes a song entitled "Rebecca", with lyrics seemingly composed from Maxim de Winter's point of view: "I suppose I was the lucky one, returning like a wayward son to Manderley, I'd never be the same...".
In 2013, Devon watchmakers Du Maurier Watches, founded by the grandson of Daphne du Maurier, released a limited edition collection of two watches inspired by the characters from the novel – The Rebecca and The Maxim.