Essay Questions

According to Jameson, what is the distinction between postmodernism and myths?

Jameson is a political theorist who approaches his writings from a meta-narrative perspective. According to Jameson, myths are essential narratives that make people united and believe in a common culture. Each society has myths that are passed from one generation to the other. However, things are changing because postmodernism is changing people's perceptions regarding myths. Contemporary society questions the validity of the myths they are convinced to believe and observe. Consequently, postmodernism is termed as cultural awareness, which counters meta-narratives in western countries.

What is corporate capitalism discussed in the book Postmodernism, or, The Cultural Logic of Late Capitalism?

Corporate capitalism is an ideology fueled by postmodernism in which meaningful cultural art is eliminated. Postmodernism is the new trend that rejects truth and embraces appealing messages. Corporates have taken advantage of postmodernism to strategically position their products and services by telling consumers what they could love to hear and believe is true. Similarly, the commercialization of literature and other forms of art has been fueled by postmodernism ideologies.

What is the symbolic meaning of postmodernism?

Postmodernism metaphorically represents the consumption of absolute commodification development in the marketplace. According to Jameson, postmodernism is a marketplace movement by the corporate world to spread ideas intended to promote businesses. Surprisingly, people are ready to dismiss truths based on myths to embrace the objectives of postmodernism. Therefore, businesses and entrepreneurs have perfected the modern art of appealing to lure customers to follow their products and services, believing that they are the best.