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Both these guys are brilliant orrators. They use rhetoric and intelligence to convince their followers to do their bidding. They are both fallen angles who seem to work hand in hand. Satan even goes as far as to allude to the two being equals,
"If he Whom mutual league,
United thoughts and counsels, equal hope..."
Unlike Satan, Beelzebub doesn't seem to have designs to move up (or down) the ladder. He seems content to be second in command,
"O Prince, O Chief of many Throned Powers,
That led th' imbattelld Seraphim to Warr
Under thy conduct, and in dreadful deeds..."