The difference between the turnout for the Clutter family auction and the Hideo Ashida's auction? How do they differ?

From the text:

Earlier in the year Mr. Clutter's Japanese neighbor, Hideo Ashida, had auctioned his farming equipment and moved to Nebraska. The Ashida sale, which was considered a success, attracted not quite a hundred customers. Slightly more than five thousand people attended the Clutter auction.