Gone with the Wind has appeared in many places and forms in popular culture:
Books, television and more
- A 1945 cartoon by World War II cartoonist, Bill Mauldin, shows an American soldier lying on the ground with Margaret Mitchell's bullet-riddled book. The caption reads: "Dear, Dear Miss Mitchell, You will probably think this is an awful funny letter to get from a soldier, but I was carrying your big book, "Gone with the Wind," under my shirt and a..."
- In the season 3 episode of I Love Lucy "Lucy Writes a Novel," which aired on April 5, 1954, "Lucy" (Lucille Ball) reads about a housewife who makes a fortune writing a novel in her spare time. Lucy then writes her own novel, which she titles "Real Gone with the Wind".
- Gone with the Wind is the book that S. E. Hinton's runaway teenage characters, "Ponyboy" and "Johnny," read while hiding from the law in the young adult novel The Outsiders (1967).
- A film parody titled "Went with the Wind!" aired in a 1976 episode of The Carol Burnett Show. Burnett, as "Starlett", descends a long staircase wearing a green curtain complete with hanging rod. The outfit, designed by Bob Mackie, is now on display at the Smithsonian Institution.
- MAD magazine created a parody of the novel, "Groan With the Wind" (1991), in which Ashley was renamed "Ashtray" and Rhett became "Rhetch." It ends with Rhetch and Ashtray running off together.
- A pictorial parody in which the slaves are white and the protagonists are black appeared in a 1995 issue of Vanity Fair titled, "Scarlett 'n the Hood."
- In a MADtv comedy sketch (2007), "Slave Girl #8" introduces three alternative endings to the film. In one ending, Scarlett pursues Rhett wearing a jet pack.
- In the book "Maximum Ride: School's out - Forever", the character of eleven-year-old Nudge references "Gone with the Wind", and specifically Tara, when she asks her guardian Anne about her house.
A wide array of collectibles related to both the novel and film are available for purchase, especially on auction websites. Items include vintage lamps, figurines, matchbooks, cookbooks, collector plates and various editions of the novel.
On June 30, 1986, the 50th anniversary of the day Gone with the Wind went on sale, the U.S. Post Office issued a 1-cent stamp showing an image of Margaret Mitchell. The stamp was designed by Ronald Adair and was part of the U.S. Postal Service's Great Americans series.
On September 10, 1998, the U.S. Post Office issued a 32-cents stamp as part of its Celebrate the Century series recalling various important events in the 20th century. The stamp, designed by Howard Paine, displays the book with its original dust jacket, a white Magnolia blossom, and a hilt placed against a background of green velvet.
To commemorate the 75th anniversary (2011) of the publication of Gone with the Wind in 1936, Scribner published a paperback edition featuring the book's original jacket art.
The Windies are ardent Gone with the Wind fans who follow all the latest news and events surrounding the book and film. They gather periodically in costumes from the film or dressed as Margaret Mitchell. Atlanta, Georgia is their mecca.