Bissinger discusses the Midland Lee game, Permian's arch rival. The game is played on October 28, 1988. He introduces the characters of Gary Gaines, Mike Winchell, Don Billingsley, Boobie Miles, Ivory Christian, Brian Chavez and Jerrod McDougal and gives insight into their personalities, thoughts and their pregame rituals. Former star, Boobie knows his performance against Midland Lee will be important for his future. He hasn't played well since August when he injured his knee in a preseason scrimmage, but the coaches never put Boobie in the game. Permian puts up a valiant fight but lose 22–21. After the game, a furious Boobie storms out of the locker room and quits the team two days later.
Chapter 1: Odessa
Bissinger begins the book at the start of the 1988 football season in August and how Gaines is preparing for it. Bissinger then chronicles the history of Odessa. It was originally founded in the 1880s by land speculators from Zanesville, Ohio. They advertised the land as being as fertile farmland like in Kansas and Iowa. However the settlers quickly discovered that it was dry and arid. The town saw little growth until 1926 when oil was discovered in the Permian Basin (hence the high school's name). Almost overnight the town boomed and it saw more growth in a month than it had in ten years. The population increased dramatically and money was everywhere. In town the roads were so muddy that the oil workers (nicknamed boomers) often had to bring in cattle to pull the equipment to the oil fields. According to the book, "diarrhea, lawlessness, overcrowding, bad water, prostitution, and a rat problem" plagued the town. Out in the oil fields, the boomers worked round the clock to make their money. Meanwhile, Odessa High School's football team garnered success by winning the state championship in 1946 and making it back to the championship in 1953, thus laying the foundation for football fanaticism. Another boom in the 1950s led to the opening of Permian High School in 1959. Permian proved quickly that it was not going to play second to Odessa High. They became known as the embodiment of Odessa: small, white and overachieving. Meanwhile, due to demographic shifts and oddly drawn boundaries, Odessa High became populated with mainly poor whites and poor Hispanics—while a substantial majority of the city's relatively small black population ended up in the Permian attendance zone. This is not to say, however, that Permian didn't have its share of poor people from all major ethnic groups.
Chapter 2: The Watermelon Feed
Bissinger talks about the Watermelon Feed held at Permian in August as a preseason celebration. He then chronicles the history of Permian football. Since its founding in 1959, it had won the state championship in 1965, 1972, 1980 and 1984. Despite the fact that it only won one state championship in the 1970s Permian had statistically been the winningest team in the state of Texas. Bissinger then discusses the pressure Gaines is constantly under because of how devoted the Permian fans are. High school football is used as a distraction for the once thriving community of Odessa which has gone into a slump when the second boom ended.
Chapter 3: Boobie
This chapter focuses on the black star fullback James "Boobie" Miles who is Permian's ticket to the state championship. Bissinger uses Boobie as an example of the negative effect high school football can have its players. Boobie is not a good student and doesn't have to worry about grades because he will most likely get a football scholarship to a major college. The dream seems all too real until in August during a scrimmage in Lubbock, Boobie injured his knee. With the season opener only a week away no one knows what to do. Now the pressure is on quarterback Mike Winchell. Meanwhile junior running back Chris Comer is called to replace Boobie.
Chapter 4: Dreaming of Heroes
This chapter focuses on the life of Mike Winchell, Permian's starting quarterback. Mike lived with his mother. His father Billy died when Mike was just thirteen. Billy had always been keen on Mike playing football when he was a little kid. Mike's older brother Joe Bill took over that role but in 1988 Joe Bill had since moved out. Mike was very intelligent and received an offer of admission from Brown University but only had prospects of playing football at a smaller college. Don Billingsley is Permian's starting Tailback and son of the legendary Charlie Billingsley who played football in the 1960s. Don, whose mother had been a Permian cheerleader while Charlie played football, moved from Blanchard, Oklahoma to Odessa in 1986 before his sophomore year. Don and Charlie had always had a rocky relationship but it was all made better by football. Don was always inspired by his father's stories and always tried to live up to him. Yet sometimes he faltered because he sometimes fumbled the ball on key plays.
Chapter 5: Black and White
Bissinger discusses the issue of race relations in Odessa which he describes as the ugliest racism he had ever witnessed. The town didn't desegregate until the 1980s and even then the schools were racially divided. Many viewed football as exploiting the talented black athletes by using them and then spitting them out afterwards.
Chapter 6: The Ambivalence of Ivory
Bissinger begins by discussing the life of Permian linebacker Ivory Christian. He originally thought he would go to Ector High School, where many poor blacks went, until Permian was desegregated in the early 1980s. Ivory had ambitions of becoming a minister at a Baptist church. Ivory gains these ambitions when he has a life changing dream that involves a dark tunnel and light. Because of this dream Ivory decides that he will change his partying ways and turn his life over to God. Because of this decision he becomes ambivalent towards football and what it stands for beginning the inner battle between Homeric and Christian values.
Chapter 7: School Days
Bissinger spends the chapter discussing the situation at Permian High School. He highlights the misplaced priorities as well as bad spending. More money is spent on sports medical supplies than the entire English department. The teachers make less money than the coaches who are financially at the mercy of the boosters who seldom care about education. Permian's SAT scores have plummeted dramatically since the 1970s and no one seems to care as long as Permian wins football games. As a result, everyone including the football players suffers. As the season progresses, Permian begins winning games.
Chapter 8: East versus West
Bissnger discusses the Permian–Odessa High game. The cross town rivalry is fueled by the cultural difference between the schools. For one thing Permian also got the majority of the Ector County education budget while Odessa High typically got what was left (which wasn't that much). Odessa High had once been the beacon of hope in the city. It won the 1946 state championship and did well overall. Then Permian opened in 1959. The middle class whites went to Permian and the Mexicans went to Odessa High. Also Permian hasn't lost to Odessa in over twenty years. Permian wins the game 35–7.
Chapter 9: Friday Night Politics
Bissinger discusses the political views in Odessa which has long been a Republican voting city. The 1988 election is coming up and it is clear that majority of its residents are going to vote for Republican candidate and then Vice President George H. W. Bush, who lived in the area in the 1940s and 1950s. They had loved Ronald Reagan so the choice was clear. Many view Democratic candidate Michael Dukakis as far too liberal and think he is out to destroy their way of life from his comfortable home in Massachusetts. Meanwhile, Permian rolls over Midland High School winning 35–0. Bissinger also discusses the life of Brian Chavez, the Permian tight end. Chavez is extremely smart and has ambitions of going to Harvard. His father Tony is a successful lawyer originally from El Paso, Texas. Tony had enlisted in the United States Army after high school. After he was discharged he took his GI Bill money and decided to take law classes at Texas Tech in Lubbock eventually graduating with a law degree in 1978. He supported the family by working as a police officer in El Paso. On his trips between the two cities he drove through Odessa and thought it was dirty, seedy and trashy and wanted to work in Midland. However once he graduated he got a job offer in Odessa and moved his family there. In 1982 the family moved to the Country Club estates, the nicest part of town. Tony was in many ways the embodiment of the American dream.
Chapter 10: Boobie Who?
Bissinger discusses Boobie's football career after his injury. He thought the injury wasn't that serious and constantly tried to convince the coaches he could play. He played as a back up in several games but never got any serious playing time. But as Boobie's career is falling Mike Winchell's is soaring.
Chapter 11: Sisters
Bissinger discusses the Permian-Midland Lee rivalry. Even though the two towns were very similar, the hatred ran deep. Odessans viewed Midland as a town full of rich snobs and Midlanders view Odessa as a city full of rednecks, money burners and drunks. In 1983 an article in Forbes magazine named Midland one of the nicest places to live in America. At the same time, Newsweek named Odessa "Murder Capital U.S.A." with a record 29.8 murders per 100,000 residents. Bissinger traces the roots of the hatred to the second oil boom of the late 1970s and early 1980s. The boom had been brought by the oil embargo by OPEC as well as the Iranian Revolution, the 1973 Oil Crisis, the 1979 Energy Crisis and the Carter Energy Policy. Oil prices skyrocketed and for the second time in forty years the boom was on. People were making money left and right in both Midland and Odessa. There were stories of welders who could barely read making as much as $90,000 a year. Stories abounded of business men buying Lear jets and building huge homes for no other reason than the fact that they could. The oil executives thought they were in control of everything and didn't realize it was all circumstantial. Once the embargo ended, the boom was over. The final nail in the coffin was the closing of the First National Bank of Midland in October 1983 as a result of the 1980s oil glut and the Permian Basin never fully recovered. Bissinger also discusses the effects that the Reagan 1980s had on the Odessa-Midland Area.
Chapter 12: Civil War
After Permian loses to Midland Lee the fate of the season is unclear. Gaines is now under tremendous pressure and wonders if he will still have a job in a year's time. In two seasons Gaines had only gotten as far as the third round of playoffs. Boobie Miles quietly quits the team. Meanwhile Jerrod McDougal, the Permian defensive tackle who knew he wouldn't play football in college, was devastated at the prospect of the season ending so early. Permian, Midland High and Midland Lee are all tied with one district loss each and only two can go to represent the district in the 1988 playoffs. It will be decided in a coin toss.
Chapter 13: Heads or Tails
Permian ends the regular season beating the San Angelo Bobcats 41–7. But now it all comes down to a coin toss. Coach Gaines and Mike Belew drive to meet the head coaches of Midland High and Midland Lee. The event is held at a truck stop on the south side of Midland at 2:00 am local time. The location is undisclosed and it is broadcast live on TV. When the coin toss finally happens there it is originally thought to be a tie. Then it turns out that Permian and Midland Lee landed head and Midland High landed tails. The two teams will continue their seasons while Midland High's season is over.
Chapter 14: Friday Night addiction
The playoffs have finally arrived. Permian first defeats Tascosa High School in Amarillo 21–7. They then play Andress High School in El Paso in the Sun Bowl, winning 41–13. The Saturday after Thanksgiving, Permian beats the Irving Nimitz Vikings, a team ranked sixth in the state, 41–7. Bissinger also explores the fates of many famous Permian players and how many of them ended right back in Odessa. He cites these stories as key examples of the false world Permian football can have on its players. Permian then beats Arlington Lamar 21–7. But now it was on to play the team many called the best high school football team in the state if not the country—the David W. Carter High School Cowboys from Dallas.
Chapter 15: The Algebraic Equation
Bissinger spends the chapter discussing the football players at Dallas Carter High School, which is an all black upper middle class high school. The football obsession at Dallas Carter dwarfs the one at Permian. Players skipped classes, left school to get lunch, and had their grades fixed by teachers so that they could play. This led to a court case when a teacher, Will Bates, refused to lie about the algebra grade of a key player, Gary Edwards. The case was won and Dallas Carter got to continue their season. During the week of the game the coaches from Permian and Dallas Carter meet to decide where the game will be played. They eventually agree on Texas Memorial Stadium at the University of Texas at Austin. They also agree on a racially mixed officiating crew to minimize any possible bias from that source.
Chapter 16: Field of Dreams
Permian plays Dallas Carter on December 17, 1988. The game is extremely close with Permian initially ahead. Don Billingsley makes some great blocks. Ivory Christian makes an interception. Jerrod McDougal blocks exceptionally well, and Chris Comer moves the ball exceptionally well. But then a bad call in which the football bounced off the artificial turf of the field into a Carter receiver's hand. Carter then scores. Permian is now down 14–9. As the game draws to an end in the fourth quarter Permian gains the ball and starts gaining yards fast until finally the final seconds of the game are at hand with Permian on the Carter 24-yard line. Winchell gets ready to pass to Robert Brown. The ball is snapped, Winchell looks to Brown and throws the ball. It is incomplete. Permian loses 14–9. For the players, high school football is over and a big part of their lives has just ended. Right after the game the team heads home. McDougal, who loved football to death, lingered in the team locker room for a little longer than everyone else but eventually left to the locker room. Then Gaines and the coaches took down the magnetic names on the board. Bissinger ends the chapter saying, "The season had ended, but another one had begun. People everywhere, young and old were already dreaming of heroes."
A week later, Dallas Carter won the 1988 Texas state championship. For the players, the sense of entitlement and the feeling that they could do whatever they wanted to reached an all-time high. Gary Edwards got a full scholarship to the University of Houston. However in May 1989, Edwards and several other players committed an armed robbery in Dallas. They were arrested and they were tried in September. It was then discovered they had committed as many as ten robberies prior. Edwards, who initially thought he would just get probation, was sentenced to 16 years in prison. After some review it was decided that because of grade changing on the player's action, Dallas Carter was stripped of their state championship.
Bissinger then discusses the fates of the 1988 Permian Panthers. Brian Chavez went to Harvard but quit the football team after only one day because there was no bond. He instead decided to play rugby. Boobie Miles played football at Ranger College, a junior college. Jerrod McDougal attended Odessa College and then Midland College. Although he missed football he could find happiness in the knowledge that Permian football would go on forever. Don Billingsley went back to Oklahoma and at first played football for East Central University but then he severely injured his knee and needed surgery. Ivory Christian went to play for Texas Christian University but quit playing football after his freshman year. Mike Winchell played football for Baylor University but said it wasn't as great as Permian and lost a lot of his abilities.
1989 saw the price of oil rise as high as $20 a barrel. Yet that same year saw 46% of the nation's oil imported, the highest in twelve years. As a result, West Texas continued to suffer economically. That year Odessa was named the second-worst place to live in America by the Places Rated Almanac. Meanwhile Permian was dominating on the football field. They redeemed themselves, beating Midland Lee 17–13. Permian continued to win in the playoffs and eventually got to the state championship. Among the players was quarterback Stoney Case who would one day became an NFL player. Before the game Gary Gaines told the players, "Everybody in this room has paid a dear, dear price. That ought to make your effort that much more intense, that much more fanatical, because of all the hard work and sacrifice that's gone into getting you here. It ought to make you play that much harder. You represent a lot of people. We're gonna represent them well and we're gonna win this sucker!" The players then took the field. Odessa had gone through a ridiculous amount of change in the 1980s going from a place where anything was possible to a place where nothing was certain and everything was finite. Yet football had always been there. Bissinger ends the book by saying, "It would always go on just as Jerrod McDougal had realized, because it was a way of life. The Permian Panthers ended the decade the same way they had begun it. Two days before Christmas, they became the state football champions of Texas."