The back cover of Fast Food Nation shows some French fries covered with ketchup. The red substance makes the reader think of what major, common element in chapter 8, which deals with slaughterhouses
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The ketchup is reminiscent of the "red river of blood" found in the slaughterhouses.
For eight and a half hours, a worker called a “sticker” does nothing but stand in a river of blood, being drenched in blood, slitting the neck of a steer every ten seconds or so, severing its carotid artery.
Fast Food Nation