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Nobody seems to get dirty in this society. Their physical environment and their emotions are sanitized. There is no meaning to existence. Getting dirty and planting the flower is the essence of what it is. Appreciating the flower is so much better when you have grown and nurtured it. Merely having flowers made tor manufactured takes away from the essence of it. This becomes a metaphor for Montag's life. He has no meaning in it. There is nothing for him to "get dirty" with and nurture.