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Montag's disdain for Millie's friends is a microcosm of his disdain for all of society. The women's selfishness, revealed through their nonchalance about the upcoming war in which their husbands will fight, and through their disregard for children, is in keeping with the prevalent attitudes of a society where maintaining one's own illusion of happiness is the only priority. This 'happiness' is advertised through the 'Cheshire Cat' smiles the women wear. The reader is cognizant that personal happiness in this society is only an illusion, reminded of Montag's realization that his own "burnt-in" smile no longer contorts his face.